The “Faces of Fountain Hills” project by Sonoran Lifestyle Real Estate, is a look at interesting business people that make up the fabric of our community. We encourage you to visit the entire “Faces of Fountain Hills” project to read more about how these dynamic entrepreneurs create a masterful blend of success and satisfying lifestyle in “The World’s Greatest Hometown.”
YOU MAKE A LIVING MAKING GAMES?
Colette Falco, CEO of Set Enterprises, Inc., gets that question a lot. But then so did her Mom, Marsha Falco, when she invented the card game, Set in 1979, and launched the company in 1990. Shortly after the first production run of 5,000 games, Set won a coveted MENSA Mind Games competition, and the family indeed began to “make a living making Games!”
As a packaging engineer working in California, Colette never imagined she would be back in Fountain Hills, as she says, “taking over this deceivingly small company.” Fourteen years later, Marsha is still inventing new games, while Collette has molded Set Enterprises into a culturally-responsive international company. Licensed and distributed in 40 countries around the world, the Set family of games are consistently judged among the 10 best card games in the U.S. by the toy industry’s Toy Directory, and among the top 10 educational games for kids by Imagination Soup.
Expanding the business in Fountain Hills was a natural choice for Colette, with a safe, convenient locations available to accommodate the company’s growth. She believes that cross-training and flex time in a small company reduces stress and encourages employee retention. “If one of our employees wants to attend a school activity, or has to meet a repair person at home, it’s no problem for us because it only takes a few minutes to go from place to place in Fountain Hills.”
“I love to be out of doors, and my dogs Maui and Kya and I volunteer with the Maricopa County Sheriff’s Posse Search and Rescue Unit. Fountain Hills is adjacent to the Tonto National Forest, so we can be near Saguaro Lake or the Verde River in 25 minutes. The Posse can call on us to leave work and be at a search site within minutes during weekdays, which most of the Unit can only do on weekends.”
“I’m spoiled living and working in Fountain Hills. With flexible work hours and no commute, I can manage an interesting company that challenges me every day, have a personal life, and support my community through Search and Rescue.”
Set Enterprise’s challenging games for players of all ages have undergone yet another evolution from the Falco’s family game night in the ‘70’s. The Set family of games are increasingly used as learning tools in school programs ranging from gifted to autistic students, and everyone in between. So it’s a good thing Colette loves travelling—with new countries to conquer, educational and cognitive function studies on the horizon, it is no doubt a matter of “Forty countries down, 1000 to go” for Set Enterprises.