RE/MAX Sun Properties’ Perspective on the Proposed RE/MAX + Real Brokerage Partnership

RE/MAX Sun Properties’ Perspective on the Proposed RE/MAX + Real Brokerage Partnership

This story outlines a proposed merger between Real Brokerage and REMAX, which is currently awaiting approval from government agencies and is expected to be completed in the second half of 2026.

Recently, many in our industry and community have seen headlines regarding the proposed merger between RE/MAX and Real Brokerage. As conversations begin and questions naturally arise, we wanted to share our perspective and what this means for our agents, clients, and the communities we proudly serve.

At RE/MAX Sun Properties, we view this proposed partnership as an exciting opportunity that combines the strength of one of real estate’s most trusted and recognized brands with innovation, technology, and future-focused growth.

A Stronger Platform Built for the Future

For more than 50 years, RE/MAX has been one of the most respected brands in real estate, built on entrepreneurial spirit, local expertise, and a commitment to exceptional service.

Real Brokerage has emerged as one of the fastest-growing publicly traded real estate companies, focused on technology, efficiency, and systems designed to better support agents and improve the client experience.

Together, the proposed combined company would represent:

• More than 180,000 agents globally
• Approximately $2.3 billion in annual revenue
• One of the industry’s largest technology-enabled real estate platforms

The opportunity is clear:

Combining the trusted power of the RE/MAX brand with enhanced technology, scale, and innovation to better support agents and clients alike.

What This Means for Clients and Our Community

Most importantly, the trusted RE/MAX experience our clients know will remain unchanged.

Leadership has been clear that the RE/MAX brand, franchise offices, and local business model will remain in place. RE/MAX offices continue to operate independently, rooted in local expertise and community relationships.

For our clients, this means:

✔ The same trusted advisors and local market expertise
✔ The same commitment to service, communication, and advocacy
✔ The same personalized support throughout the buying and selling process
✔ The same deep understanding of Fountain Hills, Scottsdale, and the surrounding communities

At RE/MAX Sun Properties, our mission remains unchanged:

To provide exceptional real estate guidance, trusted market expertise, and outstanding service for every client we represent.

Why We Are Optimistic

One of the most exciting aspects of this proposed partnership is the opportunity to strengthen the tools and systems that support both agents and consumers.

Over time, this could include:

• Enhanced technology and streamlined transaction systems
• Improved communication and efficiency throughout the buying and selling process
• Smarter client support tools and consumer experiences
• Expanded access to integrated mortgage, title, and ancillary services designed to simplify transactions

For clients, that means the potential for an even smoother and more seamless experience from search to closing.

For agents, it means stronger support, better systems, and more tools to deliver exceptional service.

Stronger Together

Scale matters in today’s real estate environment.

A combined global network of more than 180,000 agents creates broader collaboration, expanded referral opportunities, and stronger connectivity across markets. For communities like Fountain Hills, Scottsdale and Phoenix where relocation, second-home buyers, and out-of-state referrals play a meaningful role this increased reach creates additional opportunity and visibility.

At the same time, we believe real estate will always remain deeply local.

Technology can support the process, but it does not replace market expertise, negotiation experience, community knowledge, and trusted relationships.

That local connection remains at the heart of everything we do.

Looking Ahead with Confidence

As this proposed merger moves through the process of approval, we remain focused on what matters most: serving our clients, supporting our agents, and continuing to provide trusted real estate leadership in the communities we call home.

We see this as a positive step forward one that reflects strength, stability, innovation, and long-term opportunity.

Most importantly, our clients can continue to expect what RE/MAX Sun Properties has always delivered:

Trusted guidance. Local expertise. Exceptional service.

And we are excited about the future ahead.